FALL 2020 MARKET

VIEW FALL 2020 PREVIEW GUIDE

IT'S NOT JUST MARKET IT'S OUR MISSION

"As we continue to traverse the turbulent landscape of a global pandemic, paired with political, social, and economic unrest, we remain both resilient & steadfast, to do what we do best: create.

Over ten years ago, our brand was born from design & innovation. Today, these principles continue to ignite our passion and fuel our desire to create. This October, our product and visual design teams have assembled an inspiring collection & experience that defines our mission and refines the evolving story of our design narrative.

As we embark on the first physical market in High Point since the global pandemic began, we are excited to welcome those that can join us in person (from a safe, socially distanced spacing) and those that can join us virtually (from up to 6,000+ miles away).

In a world of unknowns, one thing is absolute; we remain committed to our mission, our business…but more importantly to you, our partners both near and far.

Here’s to creating the future, together."

Paul Seston

President of Caracole

FALL 2020 VIRTUAL MARKET RESOURCES

Market Visuals

This extensive library of visuals will present the collection and showroom vibe through Sales Prints + Details (new settings/vignettes/product details), Overview Shots (environmental perspective & visual flow) and Product Silhouettes (silhouettes of new products, shown in multiple angles).

Virtual Tour

Using high-definition 4K cameras, this 360 Virtual Tour delivers a comprehensive walk-thru of the showroom, viewable on mobile, tablet or laptop. The seamless, online experience includes several features, including: pop-up windows with product name, sku #, dimensions, retail price, alternate images, zoom-in, zoom-out, high-resolution screenshots and easy-to-navigate tools.

Market Videos

In collaboration with the editorial team at Business of Home, this Fall 2020 video will present our new collection and capture special moments within, through a series of 15-30 second “shorts” featuring the top 10+ pieces, collections, finishes, etc. that capture the essence of new collection.

Press Release

Serving as an educational and promotional tool for the Fall 2020 introduction, this corporate-penned press release provides a strong position on the new collection, high-level overviews for classic & modern, and specific details for several key, editorially significant styles. Please share this this important tool with your customers for internal educational purposes and externally; to foster excitement, energy & potential editorial placements among print/digital media within their markets.

Showroom Drone Tour

To help capture the vibe and flavor of the Boutique, this video x drone provides a different and higher-level perspective; as it smoothly navigates this physical retail environment.

Volume 11, Issue 2 Magazine

The 100+ page branding/sales tool features new skus from Spring Market 2020 + best sellers from other portfolios presented in an inspirational and technical format. This editorial tool contains a comprehensive index that features every sku within the Caracole collection; organized by category.